A versatile styling gel that gives strong, long-lasting hold and definition while helping to control frizz and keep styles in place.
Best for: Wavy, curly and coily textures, or anyone wanting stronger hold, longer-lasting definition and more control.
Why I recommend it: I Create Hold is one of my go-to gels in the salon because it gives reliable hold across a wide range of textures. It creates a good cast as the hair dries, helping curls stay defined for longer, which can then be gently broken for a softer, bouncier finish. It's also great for sleek styles where more control is needed.
How to use: Apply to wet hair and distribute evenly. Style as desired and allow to dry fully before gently breaking the cast if a softer finish is preferred.
Pair with: Quiet Calm Curl Control underneath for additional moisture and softness.
A versatile styling gel that gives strong, long-lasting hold and definition while helping to control frizz and keep styles in place.
Best for: Wavy, curly and coily textures, or anyone wanting stronger hold, longer-lasting definition and more control.
Why I recommend it: I Create Hold is one of my go-to gels in the salon because it gives reliable hold across a wide range of textures. It creates a good cast as the hair dries, helping curls stay defined for longer, which can then be gently broken for a softer, bouncier finish. It's also great for sleek styles where more control is needed.
How to use: Apply to wet hair and distribute evenly. Style as desired and allow to dry fully before gently breaking the cast if a softer finish is preferred.
Pair with: Quiet Calm Curl Control underneath for additional moisture and softness.
